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Privacy Policy

Effective Date: 18 June 2025
Trading Name: Decibel Divas

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1. About Us

At Decibel Divas, your privacy is extremely important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, purchase merchandise, interact with us, or otherwise engage with our services.

We comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For the purposes of these laws, Decibel Divas acts as a Data Controller when handling personal information about customers, visitors, and users of our website.

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2. Information We Collect

2.1 Automatically Collected Information (Website Usage)

  • IP address

  • Browser type and version

  • Device type

  • Time zone and approximate location

  • Pages viewed and actions taken on the site

  • Cookies and similar tracking technologies

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2.2 Information You Provide Directly

  • Name

  • Billing and delivery addresses

  • Email address

  • Phone number (if provided)

  • Order details and purchase history

  • Customer service enquiries

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2.3 Payment Information

All payments are securely processed by trusted third-party payment providers (such as Wix Payments, Stripe, or other secure processors). Decibel Divas does not directly collect, store, or process your full payment card details. Your payment information is handled securely according to the provider’s own privacy and security standards.

For further information on how payment processors handle your data, please refer to the privacy policy of the payment provider used at checkout.

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3. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfill orders you place

  • To send you updates about your order or delivery

  • To respond to enquiries or provide customer support

  • For fraud prevention and security

  • To comply with legal obligations

  • To send promotional communications (only where you have opted in)

  • To analyse website usage and improve our services

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4. Legal Basis for Processing

Under data protection law, we rely on the following legal grounds:

  • Performance of a contract (e.g. processing your orders)

  • Legal obligations (e.g. tax, accounting, record-keeping)

  • Legitimate interests (e.g. preventing fraud, improving services)

  • Consent (e.g. email marketing, where you have opted in)

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5. Sharing Your Data

We only share your personal data with trusted third parties where necessary for operating our business, such as:

  • Payment processors (Wix Payments)

  • Delivery and logistics partners

  • IT service providers

  • Analytics tools (e.g. Google Analytics)

  • Professional advisors (such as accountants)

We do not sell or rent your personal data to third parties.

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6. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your experience on our website.

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6.1 Types of cookies used:

  • Essential cookies: for website functionality (e.g. checkout process)

  • Performance cookies: to analyse site traffic and usage

  • Marketing cookies: to deliver relevant advertising content

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6.2 Managing Your Cookie Preferences

You can manage or disable cookies via your browser settings at any time. For further information, visit: www.allaboutcookies.org.

Please note that disabling essential cookies may impact your ability to use certain website features.

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7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request corrections to your data

  • Request deletion of your data (subject to legal obligations)

  • Restrict or object to certain types of data processing

  • Request data portability (transfer to another provider)

To make any requests, please contact us via: privacy@decibeldivas.com

If you have concerns about how we handle your personal data, you can also contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

Please note: While we take full responsibility for protecting your data, we are not currently registered with the ICO, but still fully comply with applicable data protection laws.

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8. Data Retention

We retain your personal data only for as long as necessary to:

  • Complete any orders or services you request

  • Meet legal, accounting, and tax obligations

  • Resolve any disputes

Order records may be retained even after deletion requests if required by law.

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9. Data Security

We take appropriate technical and organisational measures to protect your personal information. However, no online transmission is completely secure. Please contact us immediately if you suspect any unauthorised access.

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10. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices, and encourage you to review their privacy policies before submitting personal information.

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11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page. Continued use of our services after changes indicates acceptance of the revised policy.

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12. Contact Information

If you have any questions about this Privacy Policy or your personal data, please contact:

Decibel Divas
Email: info@decibeldivas.com

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